Privacy Policy
Last updated: 11 August 2026
The Dry Eye Suite is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, make an enquiry, interact with our social media advertising, book an appointment or attend The Dry Eye Suite for assessment or treatment.
1. Who We Are
The Dry Eye Suite is an eye care clinic based in Dublin, Ireland, providing specialist dry eye, eyelid and anterior eye assessments and treatments.
For the purposes of applicable data protection legislation, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, The Dry Eye Suite acts as a data controller in respect of personal data for which it determines the purposes and means of processing.
If you have any questions regarding this Privacy Policy or how your personal data is handled, you can contact us through the contact details provided on our website.
2. Information We May Collect
Depending on how you interact with us, we may collect information including:
Your name and contact details, such as your telephone number and email address
Information you provide when making an enquiry or booking an appointment
Appointment and booking information
Communications you have with us by email, telephone, social media or other messaging services
Information submitted through advertising or enquiry forms, including Meta, Facebook and Instagram lead advertisements
Relevant medical, ocular and treatment information where necessary for your care
Clinical records, examination findings, diagnostic images and treatment records
Information relating to your use of our website, where collected through cookies or similar technologies
Any other information you voluntarily provide to us
Information concerning your health is considered special-category personal data under the GDPR and is afforded additional protection.
3. How We Use Your Information
We may use your personal information to:
Respond to enquiries
Arrange and manage appointments
Provide appropriate clinical assessment, advice and treatment
Maintain appropriate clinical and treatment records
Communicate with you regarding your appointments or care
Process and follow up enquiries received through our website, Instagram, Facebook or other advertising channels
Operate and improve our website and services
Manage our business and meet professional, regulatory, insurance, legal and accounting obligations
Send marketing communications where we have an appropriate lawful basis to do so
We only collect and process personal information where we have a lawful basis for doing so.
Depending on the circumstances, this may include processing that is necessary to provide a service or take steps at your request before providing a service, compliance with legal obligations, our legitimate interests where appropriate, or your consent.
Where special-category information such as health data is processed, we will only do so where an appropriate legal basis and condition for processing under applicable data protection legislation applies.
4. Meta, Facebook and Instagram Enquiries
The Dry Eye Suite may advertise its services through Meta platforms, including Facebook and Instagram.
If you submit information through a Meta lead advertisement or initiate a conversation with The Dry Eye Suite through Instagram, Facebook or Messenger, the information you provide may be made available to The Dry Eye Suite so that we can respond to your enquiry.
This may include your name, contact information and answers to questions contained within the advertisement or messaging process.
Information processed independently by Meta is also subject to Meta's own privacy practices.
Please avoid providing unnecessary sensitive medical information through public comments or social media messages. Where appropriate, we may ask you to provide relevant information through a more suitable channel or during a clinical consultation.
5. Appointment and Booking Services
We may use third-party service providers to facilitate online appointment booking and practice administration.
Information you provide when booking an appointment may therefore be processed by the relevant service provider on our behalf or in accordance with that provider's own applicable privacy terms.
We only seek to use service providers where appropriate safeguards for personal information are in place.
6. Sharing Your Information
We do not sell your personal information.
Personal data may be shared where reasonably necessary with trusted third-party service providers who assist us in operating our clinic and business, such as booking or practice-management providers, IT and website providers, professional advisers and other service providers.
Information may also be disclosed where required by law, regulation or professional obligation, or where necessary to establish, exercise or defend legal claims.
Where information needs to be shared in connection with your healthcare, we will handle this in accordance with applicable data protection and professional requirements.
7. International Data Transfers
Some technology and service providers used by The Dry Eye Suite may process information outside Ireland or the European Economic Area.
Where this occurs, we will seek to ensure that appropriate safeguards required under applicable data protection legislation are in place.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable clinical, professional, regulatory, insurance, tax and legal requirements.
Different categories of information may therefore be retained for different periods.
Enquiry or marketing information that does not form part of a clinical record will not be retained longer than reasonably necessary for the purpose for which it was collected.
The DPC requires organisations to tell individuals the retention period or, where an exact period cannot be stated, the criteria used to determine it.
9. Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.
Access to patient and personal information is limited to those who require it for legitimate clinical, administrative or business purposes.
10. Your Data Protection Rights
Subject to applicable law and certain limitations, you may have rights including:
The right to access personal data held about you
The right to request correction of inaccurate or incomplete information
The right to request erasure of your information in certain circumstances
The right to request restriction of processing
The right to object to certain processing
The right to data portability in applicable circumstances
The right to withdraw consent where processing is based on consent
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn. These rights are recognised under the GDPR, although particular rights can depend on the circumstances and legal basis for processing.
To exercise any of these rights, please contact The Dry Eye Suite using the contact details available on our website.
You also have the right to raise a concern or make a complaint to the Data Protection Commission (DPC), Ireland's supervisory authority for data protection.
11. Cookies and Website Analytics
Our website may use cookies and similar technologies necessary for the operation of the website and, subject to applicable requirements and your choices, for analytics or advertising purposes.
Where required, you will be provided with options regarding non-essential cookies.
12. Marketing
We may contact you about The Dry Eye Suite's services where you have consented to receive marketing communications or where another lawful basis permits us to do so.
You can unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us.
Opting out of marketing will not prevent us from sending communications that are necessary in connection with an appointment, enquiry, treatment or other service you have requested.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements or the way we process personal information.
The latest version will be made available on our website with the date of the most recent update.